Learning how to write eBooks for money is worth the time and effort. Once you know what you’re doing, this can become a lucrative passive income stream.
But in the beginning, it may seem like a daunting task.
There are so many things to consider including finding a great eBook idea, writing the eBook, editing it, designing an eye-catching cover and deciding where to sell it.
It can be hard to know where to start, right?
Don’t panic though, this article is going to cover everything you need to know to write an eBook that sells.
Let’s take a look at the step by step process of writing eBooks for money.
Write EBooks for Money (Complete Beginner Guide)
How to Find a Profitable EBook Idea?
The first step is to find an idea for your eBook.
Do a little research here to find a topic that people actually want to read about. Here are some strategies to find an eBook topic that sells.
- Think about what you are good at. Do you have a particular skill set or have you overcome a problem in your life?
- Help your audience achieve something or solve a problem
- Research social media sites and groups to see what questions are being asked. Facebook groups and Quora (a question and answer site) are great for topic research
- Make the process simple. Even if the topic is not simple, explain things in a way that is easy to understand
- Use Google Trends and Answer The Public to see what people are talking about
- Use already written blog articles and social content. These can be re-made into an eBook and expanded on
- Check Amazon best sellers to see what books are popular
- Send out a survey to your email list, social media contacts, family or friends to ask what they’d like to learn
Write EBooks for Money – The Writing Process
Now you need to start writing your eBook.
Take time to write your ideas down. Creating an outline helps you to plot out each area of your content.
Write your table of contents first. This helps you decide the ‘meat and bones’ of the eBook and areas you will focus on.
Next, you need to write a catchy title. This is really important because it’s one of the first things a customer will see which determines their purchase decision.
Some tips to create a click-worthy title;
- Numbers work well in titles and particularly odd numbers
- Use emotional hooks and trigger words. Some examples are; Amazing, Simple, Fortune, Focused, Profit, Revolutionary
- Tell readers what to expect eg; list, strategies, complete guide, simple tips
- Use words to describe what’s inside eg; lose weight, make money, increase sales, minimise stress
Now choose where you’ll write your eBook. The easiest way is to just write in Microsoft Word. You can easily convert it to PDF afterwards when you save.
Other options are Google Docs, Adobe InDesign and iBook’s Author if you plan to exclusively sell on Apple iBook’s.
Check out more helpful eBook resources here.
Writing your first eBook may seem a little overwhelming in the beginning.
Make yourself a writing schedule that you can stick to. Also, set a date you want to finish by. This gives you a deadline to aim for and motivates you to get stuff done.
Get Your EBook Edited
Once your eBook is written, do the first edit yourself.
Word has a spellchecker and use free editing tools to run your book through including;
- Hemingway Editor
- Cliché Finder
- CoSchedule Headline Analyzer
After you’ve done an initial edit yourself, it’s always advised to get someone else to edit and proofread your book as well.
I’ve learned this as a writer – it’s so easy to miss mistakes on the first and even second edit yourself.
You can either ask friends or family to help you, or get it professionally edited on Fiverr which is extremely affordable.
Where to Create an EBook Cover Free?
Creating a stand out eBook cover is an important step in the process. The cover is another first point of contact for a potential customer that needs to grab their attention.
Canva is a brilliant, free (and paid) graphic design software that has been a godsend to me. Even the free version is outstanding and I use it to create all my graphics.
On Canva, you’ll find thousands of templates, stock photos, graphics, GIFs, stickers, logos and much more. And its super simple to create visual media with its drag and drop functionality.
If you’re not very creative, outsource eBook cover creation to an expert on Fiverr. Many graphic designers new and experienced sell their services for affordable prices on Fiverr.
How to Price Your EBook?
Once your eBook is completed, think about what the sale price will be.
Some factors to consider;
- The length of your eBook
- Is it a guide, list of tips, for entertainment, does it contain bonuses?
- Does your eBook help someone achieve a goal like making money or setting up a business?
- How does your book compare to others in the same niche? What are they priced at?
- Where will you sell the eBook? Eg; on your website or a publishing platform that might take fees?
- Think about tiered pricing strategies eg; pre-sale price, launch day price, week after price and regular price after the buzz dies down. You can offer the eBook at a cheaper price, the earlier people buy which drives sales
Where to Sell Your EBook?
There are a few places to sell an eBook;
- On your blog
- Through other niche relevant blogs
- On social media
- Through a publishing platform
- Amazon Kindle Direct Publishing (KDP)
On your blog: If you have a blog that is getting a good amount of monthly traffic, this is the ideal platform to sell your eBook on.
You’ll probably already have an email list which love what you talk about. Build up some excitement around your eBook, letting your followers know what you’re up to and when to expect its release.
You can sell it for a higher price on your own blog and not have to pay anyone fees.
Niche relevant blogs: If you don’t have a blog, you could sell your eBook through other blogs that are niche relevant. For example, if your book is in the Mom and baby niche, contact Mom bloggers to see if they’ll partner with you to sell your eBook.
Create an affiliate partnership to entice them to work with you.
Affiliate marketing is where you offer a commission to an affiliate when they get sales for your product.
On social media: Selling your eBook on social media is another way to get sales. Facebook, Twitter, LinkedIn, Quora, Instagram and YouTube all have huge amounts of engaged traffic looking for helpful info.
Set up your profile professionally, showing yourself as an expert in your niche. Work on building up relationships with your followers and post helpful content daily.
Each social platform will have its own rules on linking, so check those out to avoid trouble.
Add a link to your eBook in your social bio, at the end of helpful posts and in promotional posts. Join groups and speak to the owner about rules on promoting products.
EBook publishing platforms: A popular publishing platform is Amazon Kindle Direct Publishing. Everyone uses and trusts Amazon, meaning they have a huge amount of buyer traffic. They’ll even take care of the marketing and delivering of your eBook.
Check out Amazons KDP terms and conditions here.
Other publishing platforms to consider are;
- Kobo Writing Life
- Barnes and Noble Press
How to Market Your EBook and Get Sales?
Marketing your eBook is an ongoing process that you need to put effort into.
Before launch, during and afterward, you need to keep talking about your new eBook. This can be done in emails, on your blog, on social media and through ads if you have the budget.
If you are launching on a publishing platform, they will have big audiences already to put your eBook in front of. But you should still promote your eBook on your own social media.
If you have a blog, use all marketing methods to promote your eBook and create a sales page.
This can be done in some email autoresponders. I use Get Response who allows you to create sales pages and funnels within the platform.
Another option is to use an all in one tool like Groovefunnels which allows you to build sales pages, funnels, websites and landing pages. This smart software has a free lifetime plan and a ton of ready-made templates for you to choose from.
Check out my review of Groovefunnels here.
Write EBooks for Money — What to Do After Your EBook Launches?
Give yourself a big pat on the back once your eBook is launched!
But the work doesn’t stop there.
Continue to promote your eBook every day across your blog and social media channels.
Check that all your links are working on the sales page, on your blog and on social media posts. Links can break and you may miss out on sales if a shopper gets frustrated and leaves.
Some eBook promotion tips;
- Consider letting some people read for free in return for a review
- Circulate Pinterest eBook promotion pins
- Rotate promotional tweets on Twitter
- Talk about your eBook in Facebook and Quora groups
- Create Instagram stories about your eBook
- Have flash sales with countdowns and promos
- Ask influencers and affiliates to help out
- Recruit blogger and social media friends to help spread the word
- Consider ads once you start making sales
So, now you’re ready to write eBooks for money.
If you follow the guide above and stay focused, your niche eBook can bring in passive income for many years.
Remember to give it time and don’t be disappointed if you don’t get hundreds of sales immediately.
Keep working on the promotion side and sales will gradually increase like a snowball.
Have you created an eBook or are you thinking about it?
What were your results so far? I’d love to know in the comments…
*Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.